October 2012: The rising costs of labour, fuel and commodities mean that businesses must adopt innovative new approaches if they are to grow, says Dolphin Bay MD Bertus Coetzee. Dolphin Bay has risen to the occasion, restructuring the company to become far more customer-focused and hiring experienced new people who are able to implement our vision.

“If clients feel you’re only interested in selling them a product, you’ve got no chance of attracting new business,” says Bertus. “Our unique selling point is trying to add value everywhere we go. We’re not simply selling a product, but also a service.”

Dolphin Bay offers programmes that are tailor-made in consultation with clients, based on their priorities, to  maximise their wood treatment procedures. “The success of the programme talks for itself,” says Bertus. “Customers see immediate improvements in their processes and operations that will, of course, translate back into higher productivity and, inevitably, higher profits.”

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